Warning signs
How to spot a scam
Most fraud is detectable before any money moves, and the tells are remarkably consistent across very different scams. A fake shop, an investment scheme, a job offer and a bank impersonation call are run by different people for different amounts, and they lean on the same handful of mechanics.
None of these is proof on its own. Several together is a pattern — and several of them are decisive enough that one is sufficient reason to stop.
01You are asked to pay by gift card, crypto or bank transfer
decisiveCard networks give you chargeback rights and vet the businesses they onboard. Gift cards, crypto and bank transfers are irreversible and unvetted, which is exactly why fraud prefers them. No legitimate shop, employer, bank or government department requires payment in gift cards — that request alone identifies the transaction. Whatever reason is offered for avoiding cards, the recourse you give up is worth more than the reason.
02Someone contacted you first, then created urgency
decisiveNearly every impersonation scam begins with them contacting you — a call about suspicious activity, a text about a delivery, an email about an account. The pressure exists to stop you verifying. Hang up and call back on the number printed on your card or the official website, never a number given in the message. That single step ends the entire category.
03You are told to move money to a “safe account”
decisiveNo bank moves your money to a safe account, and no legitimate caller needs a one-time passcode you were sent. Both instructions identify the call as fraudulent regardless of how convincing the caller is, what number appeared on your screen, or how much they already seem to know about you. Caller ID is trivially spoofed.
04A guaranteed, fixed or “risk-free” return
decisiveNobody can guarantee a return in a market that moves. Anyone promising a fixed percentage per day, week or month is either running a fraud or does not understand what they are selling. Watch the softer forms too — “consistent monthly income”, “passive income on autopilot”, “we cover your losses”. Sustained high fixed yields are paid out of new deposits rather than earnings, and that structure has a well-documented ending.
05Prices far below everyone else, across a whole catalogue
decisiveNobody sells current-season branded goods below cost across an entire range. A store discounting everything by 70–90% is selling counterfeits, selling nothing at all, or collecting card details. One genuine clearance line is normal; a whole site of them is not.
06Money has to flow from you to an employer
decisiveLegitimate employers pay you. Training fees, equipment deposits, background-check costs and mandatory software purchases are all the same scam wearing different clothes. So is being asked to receive payments into your account and forward them, or to accept and reship parcels — that is money laundering and parcel muling, and the account holder carries the legal exposure.
07They will not appear on a live video call
decisiveSustained refusal to appear live, at a moment you choose, is the most reliable single indicator that someone is not who their photos show. Recorded clips, stills and voice notes prove nothing. The excuses are practised and will sound reasonable — a broken camera, a bad connection, a job that forbids it.
08Someone you met online brings up money or investing
decisiveThe emergency, the customs fee, the medical bill, the trading platform where they are doing well — these are the same request in different clothes, and the first small one is a test of whether you will pay. Being moved quickly off the dating or social platform onto a private messaging app is part of the method, because those platforms detect and remove these accounts.
09You are asked to install remote-access software
decisiveAnyDesk, TeamViewer and screen sharing hand over your device and any banking session on it. No genuine bank, retailer or software company needs remote control of your computer to help you, and nobody legitimate will ask you to log into your bank while they watch.
10No identifiable business behind it
seriousIf no company name, registration number or address appears anywhere, and the terms and privacy pages are missing or broken, you have no counterparty to pursue and no jurisdiction to pursue them in. Check any address given against a map — fraudulent sites routinely list one that turns out to be a car park or a residential flat.
11The site is assembled from other people's material
seriousReverse-image-search a product photo or a team headshot, and paste a paragraph of the About page into a search engine in quotes. Fraudulent sites are built fast from stock imagery and text lifted from real businesses. A team photo that belongs to someone else settles the question on its own.
12No returns address, or a refund policy you cannot find
seriousA store with no returns address has no intention of accepting returns. Vague delivery windows are how fraudulent sellers run out the clock on your card issuer's dispute window — by the time the parcel definitively is not coming, the deadline to claim may have passed.
13Reviews only where the seller controls them
moderateTestimonials a business selects and hosts are marketing copy with a name attached. Look for a platform it cannot edit, read the one- and two-star reviews first, and pay attention to whether and how the company replied. A wall of five-star reviews posted in the same week is its own signal.
14Someone offers to recover money you already lost
decisiveIf you are contacted by someone offering to recover funds for an upfront fee, that is a second fraud targeting victims of the first. Lists of people who have already been defrauded circulate and are sold between criminals. No legitimate recovery service, law firm or agency asks for money up front to get your money back.
Turn this into a checklist
The checker on the front page turns these into items you can tick off against something specific — a core set that applies to anything, plus checks for what you are actually dealing with: online shop, investment or trading, crypto, job or work offer, someone you met online, unexpected contact. About ten minutes, and the result is one you can defend, because you did the checking.
Run the checklistIf you have already paid
Act quickly — most routes have deadlines. If you paid by card, contact your card issuer about a chargeback. If you paid by bank transfer, tell your bank immediately and ask about reimbursement. If you shared passwords or a passcode, change them and enable two-factor authentication. Report it to your national fraud reporting service and, for investment or crypto, to your financial regulator. Then expect a recovery scam to find you, and ignore it.